The City is developing a fresh tourism brand to better reflect our evolving identity and aspirations.

Since its launch, the Rediscover Rockingham brand has helped reintroduce our beautiful coastal city to day trippers and intrastate visitors. However, with the development of the Tourist Destination Strategy 2024-2029, it’s time to realign our approach. We’re now focused on growing the local business economy, supporting local jobs, and promoting Rockingham as a vibrant destination for all.

Your input will help ensure our new brand speaks with the right voice, to the right visitors. We invite you to share your thoughts by taking our below survey, and help shape the future of tourism in Rockingham.